Art direction, Bottle Design, Design & Production Direction for Parfum International / Elizabeth Arden.

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Fragrance brand launch for Domestic & Eurpoean markets celebrating Parfums Fendi.

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Branding & merchandising design including logo development, displays, press kits, shopping bags, color palettes and gift wrap.

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Primary & secodary package design including 100ml, 50ml, 30ml EDT sprays, deodorants, bath & shower gel, samples & minis.

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Promotion cartons & gift design.

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Agency Support: Lukasiewicz Design