ABOUT

Susan Wacker-Donle

Principal / Creative Director 

SRWDesign

 

Susan is a multiple award winning creative with 40 years of design experience. Areas of expertise include packaging, brand identity, advertising, promotion, retail environments and global design management for domestic and international markets.

She has held senior creative roles at Elizabeth Arden, L’Oreal, Gillette, P&G Beauty, and most recently, Living Proof Inc. Her portfolio of work proves her to be a leader in luxury and lifestyle brands; known best for the creation of fragrance packaging for Elizabeth Taylor’s White Diamonds, Sun Moon Stars for Karl Lagerfeld, and Bond no. 9. In addition to her achievements in the beauty space, Susan has created packaging and advertising for Head Sportswear, Hasbro, UNICEF, Fieldcrest and The Museum of the City of New York. Susan earned her B.F.A. as well as a Certificate in Computer Generated Design from Pratt Institute, Brooklyn NY and has received 26 patents for product design innovations.